Privacy policy

Last updated: August 25, 2026

DRAFINA™ operates this online store and website, including the products, content, features, tools, customer support, and related services available through it (collectively, the “Services”).

Our store is powered by Shopify, which provides the ecommerce infrastructure used to operate our website and facilitate transactions.

This Privacy Policy explains how DRAFINA™ collects, uses, processes, and shares personal information when you visit our website, purchase a product, contact us, or otherwise interact with our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our Services, we may collect or process:

  • Contact information, such as your name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, including products purchased, items added to your cart, order history, returns, cancellations, and payment status.
  • Payment information required to complete or verify transactions. Payment information may be processed by Shopify or applicable payment providers.
  • Account information, such as account details, preferences, and settings where customer accounts are available.
  • Customer communications, including information you provide when contacting us about a product, order, delivery, return, or other inquiry.
  • Device and technical information, such as your browser, device type, IP address, network information, and similar identifiers.
  • Website usage information, such as pages viewed, products viewed, interactions with our website, and other shopping activity.

How We Collect Personal Information

We may collect information:

  • Directly from you when you place an order, create an account, contact us, or otherwise provide information.
  • Automatically when you browse or interact with our website, including through cookies and similar technologies.
  • Through Shopify and service providers that help us operate our store.
  • Through payment, delivery, analytics, advertising, and other service providers where applicable.

How We Use Personal Information

We may use personal information to:

Process and Fulfil Orders

We use information to process and confirm purchases, arrange delivery, provide order updates, manage payments, and process eligible returns or refunds.

Provide Customer Support

We use information to answer questions, respond to customer inquiries, and resolve issues relating to products, orders, deliveries, returns, or our Services.

Operate and Improve Our Store

We may use information to maintain our website, understand how customers interact with our Services, improve functionality, and improve the overall shopping experience.

Marketing and Advertising

Where permitted, we may use personal information and website activity to measure advertising performance, provide promotional communications, and display advertisements for our products through advertising platforms and other online services.

Cookies, pixels, and similar technologies may be used for these purposes where applicable. Where consent or another privacy choice is required by applicable law, we will provide the relevant options.

Security and Fraud Prevention

We may use information to protect our customers and Services, verify transactions, identify suspicious activity, prevent fraud, and address misuse or security incidents.

Legal and Regulatory Purposes

We may process information where reasonably necessary to comply with applicable laws, respond to lawful requests, enforce our policies, resolve disputes, or protect our legal rights.

How We Share Personal Information

We may share personal information with service providers where reasonably necessary to operate our business, including:

  • Shopify
  • Payment providers
  • Delivery and fulfilment providers
  • Customer support providers
  • Website and technology providers
  • Analytics providers
  • Advertising and marketing platforms where applicable
  • Professional advisers and authorities where required by law

These providers may process information to perform services for us or in accordance with their own privacy obligations and policies.

We may also disclose information where required by law, necessary to protect our customers or business, investigate suspected fraud or security incidents, or complete a legitimate business transaction.

Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information to provide its ecommerce platform and related services. Information submitted through our store may therefore be processed by Shopify and other providers involved in providing our Services.

Shopify's processing of personal information is also governed by its applicable privacy documentation.

Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to:

  • Provide essential website functionality
  • Remember customer preferences
  • Understand website usage
  • Measure website and advertising performance
  • Improve our Services
  • Support advertising where applicable

The privacy choices available to you may depend on your location, browser, device, and the privacy or consent tools available through our website.

Advertising and Analytics

DRAFINA™ may use analytics and advertising services to understand website performance, measure marketing effectiveness, and promote our products.

These services may process information about interactions with our website through cookies, pixels, or similar technologies.

Where required by applicable law, advertising or analytics technologies will be used subject to applicable consent requirements and privacy choices.

Third-Party Services and Websites

Our Services may contain links to third-party websites, applications, or platforms.

DRAFINA™ does not control the privacy, security, or content practices of independent third parties. We recommend reviewing the applicable privacy policies and terms of those services before providing personal information.

Children's Privacy

Our Services are intended for general consumers and are not designed to knowingly collect personal information from children in violation of applicable law.

If you believe that a child has improperly provided personal information through our Services, please contact us so that we can review the matter and take appropriate action.

Data Security

We use reasonable measures designed to protect personal information handled through our Services.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Customers should avoid sending highly sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary to operate our Services and meet legitimate business or legal requirements.

This may include retaining information for:

  • Order administration and records
  • Customer support
  • Returns and refunds
  • Fraud prevention
  • Dispute resolution
  • Accounting and tax requirements
  • Other applicable legal or regulatory obligations

Retention periods may vary depending on the information involved and applicable requirements.

Your Privacy Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to request:

  • Access to certain personal information
  • Correction of inaccurate information
  • Deletion of eligible information
  • A copy of certain information
  • Withdrawal of consent where applicable
  • Changes to certain marketing preferences

These rights are not absolute and may be subject to applicable legal requirements, exceptions, and identity verification.

Marketing Communications

If you receive promotional emails from DRAFINA™, you may unsubscribe using the unsubscribe option provided in those communications where applicable.

Opting out of promotional communications does not prevent us from sending necessary transactional or service-related messages, including order confirmations, delivery updates, return information, or responses to customer support requests.

International Processing

Shopify and some of our other service providers may process or store information in countries other than the country where you live.

Where applicable, such processing will be handled in accordance with relevant legal requirements and safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, business practices, or applicable legal requirements.

The updated Privacy Policy will be published on our website with a revised “Last updated” date when appropriate.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to make an eligible privacy request, please contact:

DRAFINA™
Email: drafinaa@gmail.com
Location: Bahawalpur 63100, Pakistan

We will review legitimate privacy requests and respond in accordance with applicable requirements.